THE GROUP.

Underbeach is a key player in organizing B2B events for the beachwear and intimate apparel sectors.

The group is recognized for its extensive experience and ability to foster strategic connections among professionals, brands, and market operators at an international level.

Its flagship projects include Maredamare, Europe’s leading trade fair for beachwear, and Immagine Italia & Co., the only internationally certified exhibition in Italy dedicated to lingerie, intimate apparel, and underwear.

Every event hosted by Underbeach is designed to provide an exclusive platform to explore the latest trends, build professional relationships, and drive industry growth.

The group acts as a catalyst for innovation and quality, reinforcing Italy’s role on the global stage for beachwear and intimate fashion.

The Underbeach company has embarked on a path linked to environmental, economic and social sustainability. Specifically, it communicates that it has developed its own Sustainable Event Management System according to the ISO 20121 standard, and obtains the certification itself.
The advantages for the organization translate into a search for saving resources, lower relative emissions, a better reputation and consequently a greater attraction of a greater number of participants and visitors, greater awareness on issues related to sustainability for the sector also in terms of eco-innovation.